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To maintain your relationship with loyal customers, it is sometimes wiser to offer discounts to strapped clients (that are loyal) than to lose the relationship entirely.
Sample 1: Providing Discounts for Overdue Invoices to a Strapped Loyal Client
In this template, we are considering loyal clients with verifiable financial difficulties that have led to non-payment of overdue invoices.
Subject: Discount on overdue invoices
Hello James,
I hope this email finds you well. I would like to say how deeply sorry I feel regarding the current financial challenges your company is facing.
We have been through similar difficulties and understand that things are tough now. I believe this is only a temporary setback. Considering the kind of person you are – hardworking, tireless, and dedicated – and the efficiency of your staff members, things will pick up in good time.
It should be no surprise to you that we at Jay & Jay Conglomerates are eager to help you in any way possible. You have been with us for over 20 years. Such loyalty cannot be overlooked.
We have looked into your credit account and decided to help. As you are aware, you have four overdue
e-invoices, and the latest is about six months due. This is unlike you; therefore, I have assumed that these delays are connected to the current economic situation your company is going through.
We would like to offer you a 20% discount on all the overdue invoices if payment is made within the next 30 days from today. I have attached the new invoices to this email. I believe you greatly value the credit relationship you have with us. Therefore, I hope to receive the payments on the stipulated date.
Best regards,
Steven Anthony
Account Officer II
Sample 2: Providing Discounts for Overdue Invoices to a Strapped Loyal Client
This is a reminder email sent to a loyal client with overdue invoices. The email serves to remind the client of an exclusive discount offer on their overdue invoices, which will expire soon. The email emphasizes the value that the company places on the client’s business and encourages them to take advantage of the offer before it expires.
Suggested Subject: Final Reminder: Discount Offer on Overdue Invoices
Dear [Client Name],
I hope this email finds you well. I wanted to remind you that we have an exclusive discount offer on your overdue invoices, which will expire soon. As a loyal client of our company, we value your business and we understand that sometimes things can get tough. Hence, we are extending this offer to help you settle your account.
Please note that this is a final reminder, and the offer expires in two days. Therefore, take advantage of this opportunity and settle your account today. If you have any questions or concerns, feel free to contact me.
Best regards,
[Your Name]
Sample 3: Providing Discounts for Overdue Invoices to a Strapped Loyal Client
This discount offer email was sent to a loyal client with overdue invoices. The email acknowledges the challenges of paying overdue invoices, especially during unprecedented times and offers the client a special discount to help clear their account. The email highlights the company’s appreciation for the client’s business and encourages them to settle their account before the end of the week.
Suggested Subject: Loyal Customer Discount: Settle your Account Now
Dear [Client Name],
I hope this email finds you in good health. As a loyal customer of our company, we appreciate your business and would like to help you settle your account. We understand that paying overdue invoices can be challenging, especially during these unprecedented times. Hence, we are offering you a special discount to help you clear your account.
Please note that the discount is only applicable if you settle your account by the end of the week. If you have any questions or concerns, please don’t hesitate to reach out to us. We are always here to help.
Thank you for your continued business.
Best regards,
[Your Name]
Sample 4: Providing Discounts for Overdue Invoices to a Strapped Loyal Client
This is a final offer email sent to a loyal client who has overdue invoices. The email acknowledges the challenges of managing invoices and offers the client a special discount to help clear their account. The email emphasizes
Suggested Subject: Final Offer: Discount on Overdue Invoices
Dear [Client Name],
I hope this email finds you well. We appreciate your loyalty to our company, and we understand that sometimes managing invoices can be challenging. Hence, we are offering you a special discount to help you clear your account.
This is a final offer, and the discount is only applicable for the next 24 hours. Therefore, take advantage of this opportunity and settle your account today. We would hate to lose your business, and we hope that this offer will help you maintain a positive business relationship with our company.
If you have any questions or concerns, please don’t hesitate to reach out to us. We are always here to help.
Best regards,
[Your Name]
Sample 5: Providing Discounts for Overdue Invoices to a Strapped Loyal Client
This email is being sent to a customer with a business relationship with the company. The company wants to let the customer know that they appreciate their business and understand that it can be difficult to manage invoices, especially during the current challenging circumstances.
Suggested Subject: Exclusive Discount Offer: Clear your Overdue Invoices Now
Dear [Client Name],
I hope this email finds you well. We value your business and appreciate your loyalty to our company. We understand that managing invoices can be challenging, especially during these unprecedented times. Hence, we are offering you an exclusive discount to help you clear your overdue invoices.
Please note that this offer is only valid for the next 48 hours. Therefore, take advantage of this opportunity and settle your account today. If you have any questions or concerns, please don’t hesitate to reach out to us. We are always here to help.
Thank you for your continued business.
Best regards,
[Your Name]