Email to a Supplier Asking for a Discount

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These email samples are useful for you in requesting adjustments in price from a supplier. If you master this kind of email, you might be able to negotiate better despite losing the physical touch.

Sample 1: Email for Adjusted Prices

This sample is used in a situation where a supplier has offered a price that is higher than your budget. Note how the email skillfully requested better pricing.

Suggested Subject: Price Update

Hello, Logan Freeman,

Thank you very much for all of your efforts on the proposal you submitted. I appreciate the effort and knowledge it takes to put up a proposal of this caliber.

My colleagues and I went through the information you supplied us and were quite pleased with what we found out about you. We’re looking forward to putting your goods to work for us. Unfortunately, we have discovered that the amount you have given us for our project exceeds our budget.

As a result, to accept your proposal, we require a rate 3 percent lower than your initial offer to get at a final price of USD 12,000 for the product. If you are unable to meet this pricing, we will be forced to seek another supplier.

Please consider accepting this offer so that we may continue to do business with you in the future. Also, keep in mind that your willingness to be flexible on this topic may result in extra work for you and your organization.

I am hopeful that we will be able to reach an agreement.

Please let us know what you’ve decided on or before November 13th at the latest.

Best wishes,
Jamie McGregor,
CEO Kruger Brent.

Sample 2: Requesting a Price Reduction to Place an Order

In this sample, the email is direct and clear with the request for a discount. Use this sample when you do not want to offer any explanations to the supplier or vendor when requesting discounts.

Suggested Subject: Price Reduction Proposition

Hello Greg Barton,

I’m writing to ask for a price reduction on the washing machine since we need to make an order soon and would want to get a discount of 7%. I understand that your pricing is already competitive in the market, but considering our long-term business relationship, please consider offering a discount of at least $3 per unit. With a budget of $1500, I’m waiting for your kind response before placing a purchase.

Thank you very much.

Karl Marx,
CEO Public Enterprise.

Sample 3: Requesting a Price Reduction from the Company

In this sample, the email is asking for a discount in a very nice way. If you prefer to be very courteous in your demands, this email will suit you.

Suggested Subject: Price Reduction Proposition

Dear Mr. Fred Darlington,

I hope everything in your life is going well, and I appreciate you taking the time to call about our talk about the furniture and fittings of your product, quality, and cost.

I am pretty interested in making an order as soon as possible. However, I would like to ask you for a favor and kindly offer us a discount of 7% to complete this transaction by today. I’m looking forward to hearing from you as soon as possible.

Thank you for your time and consideration.

Kind Regards,
Jimmy Richard

Sample 4: Requesting a Price Reduction from the Company

This is a request for price reduction on a specific product or service. The sender expresses appreciation for the quality of the company’s offerings, but states that the current pricing does not fit their budget. The sender asks if there is any way to offer a discount or lower the price.

Suggested Subject: Request for Price Reduction on [Product/Service]

Dear [Company Name],

I hope this email finds you well. I am writing to request a price reduction on [Product/Service]. While I appreciate the quality of your offerings, I believe that the current pricing does not fit my budget at this time.

I am a loyal customer, and I hope that we can come to a mutually beneficial arrangement. Is there any way that you can offer me a discount or lower the price of the [Product/Service]?

Thank you for your attention to this matter.

Best regards,
[Your Name]

Sample 5: Requesting a Price Reduction from the Company

This is a request for special pricing on a bulk purchase. The sender states that they have been a satisfied customer for a while and would like to continue doing business. The sender requests a special price for a large quantity of the product or service for an upcoming project.

Suggested Subject: Request for Special Pricing on Bulk Purchase

Dear [Company Name],

I hope this email finds you well. I am writing to request a special price for a bulk purchase of [Product/Service]. I have been a satisfied customer of your company for a while now and I would like to continue doing business with you.

As you may know, I require a large quantity of [Product/Service] for an upcoming project. Can you offer me a special pricing for the bulk purchase? I would be interested in purchasing [Quantity] of [Product/Service] if we can come to an agreement.

Thank you for your consideration.

Best regards,
[Your Name]

Updated on March 16, 2023

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