Email to a Supplier Asking for a Discount

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Asking for a discount is not a crime; it’s not illegal. In fact, some businesses may not be eager to offer discounts until a customer asks for them. So, it might just be the right thing to do if you’ve patronized a supplier for a considerable duration.

Sample 1: Email to a Supplier Asking for a Discount

One thing you should avoid when asking for a discount is appearing entitled. Asking for discounts should not be seen as an entitlement as businesses are lawfully right to decline a discount. Here’s a sample to show you how to go about it.

Suggested Subject: Request for Price reduction

Hello, Logan Freeman,

Thank you very much for all of your efforts on the proposal you submitted. I appreciate the effort and knowledge it takes to put up a proposal of this caliber.

My colleagues and I reviewed the information you supplied us and were quite pleased with what we learned about you. We’re looking forward to putting your goods to work for us. Unfortunately, we have discovered that the amount you have given us for our project exceeds our budget.

As a result, to accept your proposal, we require a rate 3 percent lower than your initial offer to get at a final price of USD 12,000 for the product. If you are unable to meet this pricing, we will be forced to seek another supplier.

Please consider accepting this offer so that we may continue to do business with you in the future. Please keep in mind that your willingness to be flexible in this topic may result in extra work for you and your organization. I am hopeful that we will be able to reach an agreement. Please let us know what you’ve decided on or before November 13th at the latest.

Best wishes,

Jamie McGregor,
CEO Kruger Brent.

Sample 2: Email to a Supplier Asking for a Discount

It’s best to ask for a discount if you have a long-standing relationship with the company. While doing that, endeavor to appreciate the company if its services have been top-notch over the years.

Suggested Subject: Request for a Discount

Greetings, Greg Barton,

I’m writing to ask for a price reduction on the washing machine since we need to make an order soon and would want to get a discount of 7%. I understand that your pricing is already competitive in the market, but considering our long-term business relationship, please consider offering a discount of at least $3 per unit. With a budget of $1500, I’m waiting for your kind response before placing a purchase.

Thank you very much.

Karl Marx,
CEO Public Enterprise.

Sample 3: Email to a Supplier Asking for a Discount

One mistake you want to avoid is making your email appear vague. You need to be precise as possible by stating the exact amount of discount you’re asking for.

Suggested Subject: Appeal for a [%] reduction

Dear Mr. Fred Darlington,

I hope everything in your life is going well, and I appreciate you taking the time to call about our talk about the furniture and fittings of your product, quality, and cost. I am pretty interested in making an order as soon as possible. However, I would like to ask you for a favor and kindly offer us a discount of 7% to complete this transaction by today.

I’m looking forward to hearing from you as soon as possible.

Thank you for your time and consideration.

Jimmy Richard.

Sample 4: Email to a Supplier Asking for a Discount

Remember that giving discounts is solely at the discretion of the supplier. It should never be compelled but requested politely. Here’s another good sample to ask for a discount.

Suggested Subject: Kindly offer us a [%] discount

Greetings, Spencer Gabriel

In light of our long-standing connection, I would like to request a 5% discount on the most recent order of washing machines. Let’s make sure we get a reasonable price on the transaction. This will help to strengthen the commercial partnership between our two firms.

Consequently, I would appreciate it if you would reply within the next 24 hours.

I hope you will agree to my request. I will be grateful for such a kind gesture. I appreciate you taking the time to read this.


Esther Bennet,
Production Manager Reel&Steel.

Sample 5: Email to a Supplier Asking for a Discount

This email is a formal request to a supplier for a discount on their product or service. It includes an explanation of the customer’s current situation and a request for a special discount or offer. The tone of the email is polite and respectful, expressing a desire to continue the business relationship with the supplier.

Suggested Subject: Request for Discount on [Product/Service]

Dear [Supplier Name],

I hope this email finds you well. We have been a loyal customer of your company for [time period] and have always been satisfied with your [product/service] quality. However, we are currently exploring ways to cut down on our expenses, and I was wondering if it would be possible to receive a discount on our future orders.

We understand that the price you offer is already competitive, but we would greatly appreciate it if you could consider offering us a special discount or offer. We have been considering other options, but we would prefer to continue our partnership with your company.

Please let me know if this is something that could be arranged. We value our partnership with you and look forward to continuing our business relationship.

Thank you for your time and consideration.

Best regards,
[Your Name]

Updated on December 22, 2023

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