Promotional Emails in Business

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The purpose of writing and sending a promotional email is to promote a product or service. The idea is to tactfully persuade your client to take advantage of a product or service that will benefit them. Your primary interest should be the client; what is in it for them? Luckily, we have a template you can use as a guide.

Sample 1: Promotional Email Template

This template is a guide for you to write a compelling promotional email for your products or services.

Suggested Subject: Enjoy A Free Family Trip to Hawaii This Christmas!

Dear esteemed customer,

The Goodbuy Mall is thrilled to inform you of our Christmas promo. For any purchase worth $1000 you make during this season, you qualify to participate in a lottery draw using a raffle ticket. This gives you and your family an opportunity to enjoy an all-expense-paid trip to Hawaii this Christmas!

Take that much needed holiday with your family – for free! Shop now at any of our outlets.

Collins Cummings
Client Relations Officer

Sample 2: Promotional Email Template

This email is a reminder to customers that a sale will soon end and offers a 50% discount on all products. The email aims to encourage customers to take advantage of the sale and purchase high-quality products at a lower price.

Suggested Subject: Last Chance! 50% off on all items

Dear valued customer,

We hope this email finds you well. We would like to remind you that our sale will end soon, and it’s your last chance to avail yourself of our 50% discount on all items. Don’t miss out on the chance to purchase our high-quality products at a much lower price. Shop now before the sale ends!

Best regards,

[Your Name]

Sample 3: Promotional Email Template

This email announces the arrival of a new collection in a store. It invites customers to check out the latest trendy and fashionable items and update their wardrobe with the latest fashion trends.

Suggested Subject: New Arrival Alert! Check out our latest collection


Dear [Customer’s Name],

We are excited to announce our new collection, which just arrived in our store. Our new arrivals include trendy and fashionable items that will surely catch your eye. Visit our store or check our website to browse our latest collection and update your wardrobe with the latest fashion trends.

Best regards,

[Your Name]

Sample 4: Promotional Email Template

his email is a thank you message to customers who have made a purchase from a business. The email expresses gratitude and appreciation for the customer’s trust and support and offers a 10% discount on their next purchase as a token of appreciation.

Suggested Subject: Thank you for your purchase!

Dear [Customer’s Name],

We would like to thank you for choosing our brand and for purchasing from us. We value your trust and support, and we hope that our products have met your expectations. As a token of our appreciation, we would like to offer you a 10% discount on your next purchase. Use the code THANKYOU10 at checkout to avail of the discount.

Best regards,

[Your Name]

Sample 5: Promotional Email Template

This email informs customers about a limited-time free shipping offer on all orders. The email aims to encourage customers to shop and take advantage of the offer to save on shipping costs.

Suggested Subject: Limited-time offer! Free shipping on all orders

Dear valued customer,

We are pleased to announce that we are offering free shipping on all orders for a limited time. Shop now and take advantage of this offer to save on shipping costs. Whether you’re purchasing a small item or a large one, we’ve got you covered. Don’t wait too long; this offer won’t last forever.

Best regards,

[Your Name]

Updated on December 21, 2023

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